Arbutus Media – Why you need SEO

Despite being in an age when everyman and his dog have a website or blog, SEO (or search engine optimisation) continues to be an under utilised, cost effective marketing tool. To help you decide whether or not you need to consider SEO simply answer the following questions:

1. Do you want your website to attract new customers to your business?
2. Do you want your website to attract new investment into your business?
3. Do you want to build an online brand awareness of your business?
4. Do you want your website to increase sales of your product?
5. Do you want to use your website to educate your customers about your product?
6. Do you want your website to be a resource for existing customers who have your product?

If you answered YES to any of those questions you need to think about SEO.